How TIE is Born

The Barter industry  is not living up to its expectations, especially during this recession, when it should be peaking.  Many businesses are struggling to adapt, evolve, and maneuver through these tough economic times. Barter is an answer but a complete overhaul of the entire barter concept is necessary in order to rebuild  the barter process.
 

With this thought in mind  TIE (Trade International Exchange) was born, we impressed upon business owners the main benefit of barter. And in particular we emphasize our very TIE way of doing things, for example: Blended Accounts. Members in industries that have a significant out-of-pocket overhead can charge barter customers a blend of  part-trade and part-cash. Traditionally, sellers could charge only trade dollars for their products or services. This rigidity precluded many industries from benefiting of the values of barter.  The blend concept was established for certain industries. An industry standard had  to be challenged and defeated. 

At TIE we did not stop with the old industry standard of no blended accounts.  We also eliminated the Broker level, completely dismissing the traditional middle man in every barter deal. This one benefit alone will save many barter members thousands of dollars a year. 

Not satisfied with these, we decided that we should also revolutionize  the way exchanges should communicate, advise and manage their clients . So we implemented a system that offers our members the most hands-on, in the field, face-to-face barter services known. Our certified Trade Advisors receive a level of training that allows them to serve not only as trade facilitators but also marketing and sales specialists for our members.   The  Trade Advisors, through their research into our members industry and their multiple visits to the members facilities become an extension of our members marketing and selling team. 

Our Trade Advisors also play an important role in our education initiative "Think Trade First". Our monthly breakfast meetings not only support the "Think Trade First" plan but also create a fantastic networking opportunity for our members and  continue educating our members on how to effectively use their trade dollars, constantly maximizing and improving their position.  
~Eddy Anton