1. In a typical trade transaction, a printer uses down time on his presses to do a $3,000 printing job for a member of the TIE network.
2. The trade dollars the printer earned are spent on landscaping by a landscaper in the TIE network.
3. Using the $3,000 of TIE (trade) dollars, the landscaper buys $3,000 worth of radio advertising.
4. Meanwhile, the radio station, whose air time the landscaper bought, uses the TIE (trade) dollars earned in this transaction for airplane tickets to be used in an incentive program for its top ad representatives.
No comments:
Post a Comment